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Industrial Copywriter and Marketing Consultant

BOB BLY has been marketing for industrial companies as a freelance copywriter and marketing consultant for 36 years. With his experience in business-to-business, high-tech, and industrial marketing Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Ingersoll Rand, and Brooklyn Union Gas.

Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI's Copywriter of the Year, and ETR's Lifetime Achievement Award in Marketing.

Bob was voted one of the 50 most influential people in sales lead management by the Sales Lead Management Association. He is a member of the America Institute of Chemical Engineers and the Business Marketing Association.

Bob is the author of more than 80 books including The Complete Idiot's Guide To Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer's Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, Chemical Engineering, and Bits & Pieces for Salespeople.

Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, Honeywell, and the American Marketing Association. He also taught business-to-business copywriting and technical writing at New York University.

Bob writes marketing for industrial companies including sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters, scripts, and other marketing materials clients need to sell their technical products and services to businesses. He also consults with clients on marketing strategy including lead generation, content marketing, and online marketing.

Prior to becoming an independent copywriter and consultant, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment. He has also worked as a marketing communications writer for Westinghouse Defense. Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA).

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