This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.
"This is top-notch advice from someone who knows his business."
Reference guide for engineers, scientists, systems professionals, technical writers, and others writing and editing technical documents.
"Everyone in industry can use this invaluable handbook."
--Andrea Nicoll, Publications Manager, BOC Gases
"Bly's book provides a great deal of valuable insight for marketers and white paper writers."
How to write clear, persuasive, attention-getting copy for print ads, direct mail, brochures, commercials, PR, and audio-visual presentations.
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--David Ogilvy, Founder, Ogilvy & Mather
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--MaryEllen Tribby, Founder,
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